Both marketing and public relations went through such dramatic growth and evolution during the first half of the twentieth century that at least one business historian has referred to this period as their “teen-age years.” They both experienced surprising growth spurts and, as they gained increasing influence in the business world, they experimented with new strategies and frequently flexed their muscles as they adjusted to what they were becoming and tried to project a positive and confident self-image.
As marketing and public relations expanded their spheres of activities and as they became more aggressive in communicating with more and more and ever-larger publics, they often ended up talking to the same publics, and they sometimes used the same techniques to do it. But, even when their actions appeared to be similar to outsiders such as the consuming public, the practitioners themselves knew that their two disciplines were conceptually very different.
Public relations can be described as a strategic communication process that builds mutually beneficial relationships between organizations and their audiences. It is majorly about strategizing, shaping, engaging, and establishing relationships with key stakeholders to form and frame an organization’s public perception. When you want to secure, improve, and frame your organization’s public relations department, you (businesses and individuals) can hire Ad Box as your public relations agency. We at Riseup Media, specialize in providing services to clients to shape the public opinion of their organizations.