College marketing initiatives give firms the chance to interact with students by giving them product demonstrations. This raises the likelihood of potential purchases and allows them to receive immediate consumer feedback on the products. College campus marketing activations greatly increase brand visibility among your primary target group. Your marketing objectives may be significantly impacted by a brand activation that connects and involves college students. College campuses seem to be the newest hotspot for event marketing.
Whether you’re looking to attract more students, engage your current ones or increase donations and alumni relations, social media is a must for all universities. Prospective students are largely looking to social media to help guide them in their college decisions, so having a robust social strategy is essential. According to a study by EAB, about 30% of the 9,500 surveyed students had reached a university website through the school’s social media channels.
Not only does social media help you build your brand and develop an audience that’s passionate about your educational opportunities, but it also enables you to foster relationships with prospective, current and former students in a way you wouldn’t be able to otherwise. This is especially true if your every post and communication via social media matches the personality and overarching voice that your university embodies in person and through on-campus activities.
Simply put, you want your online voice to perpetuate the experience that students, parents, and teachers can expect to have when enrolling, learning or working at your university. You want your online voice to speak to your university’s mission.