Brand activation and brand impression around the world have become an integral part of sporting events. Sporting events are ideal targets for brand interaction and brand activation, often grounded in the same notions of identity, passion and optimism that creative advertisers seek to reach their audiences. . Elite sports teams and events have many ways to inspire fan engagement and increase brand loyalty. Many of them make use of advanced technology and new marketing techniques. It’s a very exciting time for fans of sporting events to create branded interactions as traditional approaches give way to creative, interactive experiences and revitalization.
Sport & Entertainment marketing is a subdivision of marketing which focuses not only on the promotion of sports, events, games, music and films, but also the promotion of other products and services through sports and entertainment. We are a full-service global agency that harnesses the power of sport and entertainment to drive meaningful business results for brands and sports properties.
Our strength (and key differentiator) lies in “understanding the consumer better than anyone else,” and using deep insights to identify the solutions that will deliver optimal performance against brand and business objectives. Across strategy, activation, hospitality and measurement, our seasoned veterans connect the sports industry and companies around the world to deliver integrated solutions and brand experiences that are truly differentiated. The experiences that we create engage consumers and customers, build memorable brands and deliver value.